Anplad to us like that, honestly, there's so much crazy stuff yet cover. I have to make the vidios for both the inmarket car shopper who wants every single piece of information and also the casual fan who just wants to sort of browse videoan to go to bed, and doesn't want overload. And i think a lot of people don't ye, ye, it's harder than it seems. This whole, the whole utu thing turns out to be a little bit more, is tough. It's toh, we've got some years to get better at, but it's definitely tough.