You Never Hear No. You Never, Never. You Close 100% of Your Sales

"I think it happens a lot when you may have a founder who's going out and maybe talking to enterprise customers," he says. "They throw a price out there which maybe they're slightly uncomfortable with, and often, the customers like, okay, great, that sounds good." He adds: "But then the question should be is, if it was that easy to get a yes, how much did you miss?"