9min chapter

eCommerce Fuel cover image

February State of Play

eCommerce Fuel

CHAPTER

Navigating E-Commerce Growth Challenges

This chapter explores the complexities of ranking algorithms in internal review directories and the performance trends of e-commerce companies. It highlights the stark contrasts between larger companies thriving in revenue and EBITDA versus smaller firms struggling to scale. The discussion also touches on evolving consumer habits and the implications for both legacy and emerging brands in the e-commerce landscape.

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