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The Idea of Influencing a Buyer
The idea of influence and opinions is really now what is going to become the idea of creator, not just kind of individuals who just put on cameras on the internet. One of my predictions is definitely garnering even more of that review power to influence a buyer. So I love ordering things straight to Whole Foods which is Amazon's pickup first thing because once I see the product right away, I feel like there are certain products you just can't buy online without really trying myself.