3min chapter

Creator Science – Learn from today's top content creators cover image

#132: Natalie Ellis of bossbabe – Attracting 3.5 million followers on Instagram (and what's working today)

Creator Science – Learn from today's top content creators

CHAPTER

Is Your Personal Brand Benefiting the Company?

I know people wrestle with this and I'm curious to hear your take. How do you think about the time you're spending on the Natalie universe versus boss babe? And it doesn't have to be specific to Instagram because I know you're on YouTube and all these different platforms. So how do you decide this is the time when I should make content for my personal pages? And is that benefiting you or is it benefiting the company or both?

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