M&A Talk: #1 Podcast on Selling a Business cover image

8 Simple Ways to Increase the Value of Your Business

M&A Talk: #1 Podcast on Selling a Business

CHAPTER

How Does Third Party Customer Satisfaction Work?

If you're selling your company, that buyer might go retain a third party to call your customers and ask them if they are happy. If people aren't coming back because the customer service was horrible, but the product's great, then you still probably have a potential transaction. "I really want to drive this point home for sellers," he says.

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