19min chapter

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[AI and the Modern Data Stack] #184 Accelerating AI Workflows with Nuri Cankaya, VP of AI Marketing & La Tiffaney Santucci, AI Marketing Director at Intel

DataFramed

CHAPTER

AI Adoption in Marketing Analytics

The chapter delves into the incorporation of AI in marketing analytics, showcasing its transformative impact on data analysis, personalized recommendations, and trend forecasting. It discusses the significance of problem definition, data preparation, model training, and continuous improvement in implementing AI solutions in marketing strategies. Furthermore, it explores the role of generative AI in various industries and the expectations of significant AI influence across sectors in the future.

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