Finding the Ideal Customer Profile and Focused Strategy

In this episode, we chat with Michael Shaulov, co-founder of Fireblocks. Michael revisits with us the early days of building Fireblocks and finding product market fit by solving customer pain points. We chat through both strategic and tactical approaches to building a B2B product in crypto, exploring lessons learned on early customer relationships and market expansion.

We then discuss broader topics like decision-making in a growing business, the role of luck in success, cementing core principles for company culture and acquiring customers as an international founder.