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Making Your First $1 Online, Pivotal Career Moments, and Leaving Twitter? - Espresso Hour Q&A E2
The Espresso Hour
The Early Marketing for Discord - The Customer Voice Exercise
In marketing speak, they call this voice of customer data. The early marketing for discord did this amazingly. They weren't just saying the things that customers were saying. But also mirroring the tone in which they say it. It's a really awesome technique for when you're dealing with a very specific type of audience relative to an interest.
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