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B2B Brands Are Taking Advantage of the Internet and FinTech, Right?
If I was a B2C brand, like one of the things that B2C brands are doing a better job of is plugging into the culture of the internet, right? We've talked about content going pub culture. FinTech is definitely one of the areas that's gone in that direction. And it shows you in this crazy time, the more volatile the world is, the more opportunities is to take advantage of interesting stories or to find really great creators that you could partner with.