How to Monetize Technology Partnerships

Once you open up then you potentially start to conflict with the sort of existing revenue stream yeah and in particular if you start offering a lower cost self-serve low friction sort of go to market then you're going to be potentially bleeding out P&L. Some people do have transactional market places where integrations can be sold or the connected software can be sold so you see both actually did a study a couple years ago of the hundred largest SaaS companies and 14% of them had transactional at marketplaces.