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243 - Is the Future of the SDR in Marketing or Sales? | Demand Gen Live S2 x67

GTM Live

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Click Fraud

click fraud happens when people do bad advertising. Most marketers like to take it and click add audience expansion to go and put it on web site. So they get more impressions but all the impressions are garbage on web sihtes that nobody ever sees. The same exact thing happens in gogads ind all other add platforms. And i believe this is truly driven by, once you push off of the social platforms that you can control and you put it on third party web sigts in the form of banner adss.

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