This is episode 707.

Read the complete transcription on the Sales Game Changers Podcast website here.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

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Today’s show featured an AWS Public Sector Partner Sales Leaders Jillian Swenson and Mike Blake.

Find Jillian on LinkedIn. Find Mike on LinkedIn.

JILLIAN’S ‘ TIP:  “Differentiate yourselves from your peers by leveraging new GenAI tools to reduce repetitive time-consuming tasks and gain new insights into your customers. It’s going to free you up and help you bring more unique value to your customers.”

MIKE’S TIP: “Cultivate a positive mindset and resilience. Selling to large integrators can be very challenging. Develop techniques to maintain motivation, overcome rejections, because there will be rejections, and celebrate your successes. Prioritize building those relationships and really understanding these companies. Focus on the customer’s needs, earning their trust, rather than just going for the hard sale.”