What if the problem you're solving isn't "painful" or "urgent"? What if it's just something you think people will want? Should you still pursue it? (feat. Linguini)
Idea to Startup
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Exploring the Significance of Gross Margins in Business Startups
This chapter delves into the significance of gross margins in the initial stages of launching a business, emphasizing that it is the profit remaining after deducting direct production or purchase costs. Through examples such as Ferrari, it underscores how gross margins are influenced by emotional factors and customers' willingness to pay for intangible qualities like prestige.
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