The Digital Shot in the Arm That I Saw in COVID

The pandemic drove urgency, it drove some recognition, it accelerated things absolutely in terms of technical technology and digital investments. And so I think it's been a kind of a mixed bag. But what one of the key things we have seen to your point about sales channels is that this hybrid sales rep was forced to change how they interacted with their customers or doing what we're doing here virtually. That changed the dynamic. You can't bring donuts over Zoom. The importance of the reorder, the importance of making make-it-online shopping easy for B2B buyers who had never done it before. We saw acceleration buying amongst distributors and manufacturers as people actually considering the purchases.