5min chapter

Masters of Scale cover image

How to do good and do good business, w/Starbucks' Howard Schultz

Masters of Scale

CHAPTER

The Digital Red Pockets Campaign

Panelists David Brown, Anna Sale and Sean Brasswell tell the truth about Starbucks' success in China. Groupon's Digital Red Pocket campaign was so successful that it brought down WeChat. But Uber couldn't compete against a more entrenched competitor who had ties to the Chinese government. All games aside, Starbucks is succeeding in China; they have 3,200 stores and every 15 hours opens their new store.

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