The Digital Red Pockets Campaign

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Panelists David Brown, Anna Sale and Sean Brasswell tell the truth about Starbucks' success in China. Groupon's Digital Red Pocket campaign was so successful that it brought down WeChat. But Uber couldn't compete against a more entrenched competitor who had ties to the Chinese government. All games aside, Starbucks is succeeding in China; they have 3,200 stores and every 15 hours opens their new store.

You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chair and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering college tuition to American employees to providing health care for employees' parents in China, Howard has always been one step ahead of the social impact curve.

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