12min chapter

The How of Business - How to start, run & grow a small business. cover image

511 – Connect for Sales Success

The How of Business - How to start, run & grow a small business.

CHAPTER

Networking, Goals, and Sales Strategies in Business

The chapter delves into the importance of networking in business, promoting genuine connections and the use of goal-setting tools to track progress. It emphasizes the significance of sales for small organizations, advocating for authentic interactions with customers. The discussion also covers effective communication strategies on platforms like LinkedIn and the value of establishing expertise in B2B to engage buyers.

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