Stacking Growth | The B2B Marketing Podcast cover image

S2 E55 - Launching a Successful Demand Gen Program | Grant Duncan

Stacking Growth | The B2B Marketing Podcast

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Xingtray

i think there is a lot of benefit to doing something like this so one is um it completely changes the dynamic of the conversation when sales finally does talk to them because if they keep seeing the ads over and over not over and over in a bad way but like they're familiar with xingtray who are you what you do. If you set this up as its own contact list audience you can get a lot more insight that the sales team can also use where maybe they haven't reached out quite yet. So i say go for it i think you it should work for you yeah super cool well thank you salmon sine great talking to you today we'll see you soon.

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