Do we need to rethink ‘brand vs. performance’?
The WARC Podcast
Balancing spending, language, and introducing the FRMU model
This chapter discusses the reaction to their article on balancing spending and highlights the importance of spending wisely. They introduce the FRMU model as a means to measure brand effectiveness.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
