6min chapter

Short Term Rental Secrets Podcast cover image

Ep 132 - Never Split the Difference with Chris Voss and Steve Shull

Short Term Rental Secrets Podcast

CHAPTER

How to Become a Fake Agent

Real estate is a repeat and referral business. It's all about cultivating and nurturing relationships, rather than selling value. Rather than convincing, we build trust through the skill of tactical empathy. Most agents come in, they have a transactional orientation. And it's based on value, me selling my value to you with fact, logic and reason.

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