There's a really interesting study around Olympians and their response to winning different types of medals that I think illustrates this, at least if only kind of thinking very well. Do you mind sharing that study? This is a really, really interesting study of Olympic medalists. And so as we would expect, the person who won the gold medal looked the happiest, which makes sense, right? But then there was a bit of a surprise. The person who was the next happiest looking was the bronze medalist and the silver medalist often didn't look all that happy - except they weren't.