The Numbers Behind the Books: How Gambling Companies Leverage Data
SSAC
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How Are You Reaching Out to the Legal Betting Market?
There's an opportuniy to convert what is, what was legal, or still in a legal betting market in certain states, to the legal betting market. I think inherently it's as simple as the idea that far more people in the us were betting pre regulation. The cost of acquiring a customer? Right now, ours isn't as bad as you might think, because we have a data based from the d f s world. But there're certainly people out there paying five, six, 700 dollars per acquisition, which is, youknow, unsustainable.
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