What Is the Anchor Price and How to Use It

Just in time for the Sephora Savings Event (October 31st - November 10th), we’re sitting down with finance‑savvy beauty creator Rachel Wiseman — the brain behind the viral “Beauty Math” series — to decode the real cost of beauty products and the smartest ways to shop the season. Listen in to discover why beauty math literacy matters and how it can prevent you from feeling like you “got robbed” whenever you leave the store.

Subscribe and watch this episode on YouTube!

In this episode you’ll discover:

• How do sneakflation and shrinkflation apply in the beauty industry? The way brands shrink their product sizes or inflate “deal” prices while selling the same product.
• What “anchor price” means and how it affects your purchase decisions.
• The 2025 version of the “Lipstick Index” – does it still hold?
• How tariffs and loyalty programs are influencing beauty pricing and whether refill products truly save you money.
• Her category‑by‑category cheat sheets: the best value skincare, eyeshadow palettes, multi‑use makeup, and packaging that gives you the most bang for your buck, explained.
• Holiday shopping tips you’ll want to bookmark: mini vs jumbo sizes, Advent calendars, and what deals are genuinely worth it.
• 
  

For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ 

Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Subscribe to our Sign up for our Substack here.

Related episodes like this: 

• The #DamnGood Loyalty Shopping Guide! From Sephora to Ulta, Drugstores and More
• It’s Our #DamnGood Haul of Fame Update! Fave New Finds That Stand the Test of Time
• #DamnGood Under $20 Budget Beauty Special!

PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast!  

Medik8

Medik8’s new Advanced Pro-Collagen+ Peptide Cream is an anti-wrinkle moisturizer, clinically proven to visibly improve skin firmness, elasticity, and reduce the appearance of deep-set wrinkles. Visit Medik8.us to discover more and use code BREAKING20 to save 20% off your order.

Quince

Find your fall staples at Quince. Go to Quince.com/breakingbeauty for free shipping on your order and 365-day returns. Now available in Canada, too. 

Nutrafol

See thicker, stronger, faster-growing hair with less shedding in just 3–6 months with Nutrafol. For a limited time, Nutrafol is offering our listeners $10 off your first month’s subscription and free shipping when you go to Nutrafol.com and enter the promo code BREAKING. 

Canopy

Go to getcanopy.co to save $25 on your Canopy Humidifier purchase today with Canopy’s filter subscription. And look for other Canopy products such as the Canopy Bath and Shower Filter. Even better, use code BEAUTY at checkout to save an additional 10% off your Canopy purchase. Your skin will thank you!

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* 

Hosts: Carlene Higgins and Jill Dunn 

Theme song, used with permission: Cherry Bomb by Saya
 

Produced by Dear Media Studio 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.