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The Psychology of Selling
Bob Ruffley: I would often find myself in an unwanted possession of things that I had bought from somebody who came to my door, some sales operator. It must be something about the psychology of delivering this offer and its merits that hooked me. This would be worthy of study. How old were you at that moment in time, Bob Ruffley? I was in college. He says if we really have principles that are of universal impact that are part of the human condition, then when new phenomena come along, we can see a resonance to them.