Retaining Members Who Want to Cancel

This chapter explores strategies to retain members who are considering canceling their membership, including making a personal appeal, understanding the reasons for cancellations, and providing alternative solutions to retain members. It also discusses the importance of surveying lapsed members for feedback on why they left and offers tips on conducting surveys effectively. Additionally, the chapter touches on using email marketing automation, remarketing ads on platforms like Facebook and Google, and tailoring messaging to win back canceled members.