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18min chapter
Our buddy sold his app for $200M in just 6 weeks?!
My First Million
Building a Cult Brand and Community
The chapter explores the strategy of creating a cult brand and fostering a strong community around it by using unique identifiers and language. Examples from various industries like music and gaming demonstrate the importance of understanding and respecting the audience. The discussion also delves into the power of utilizing social media as a customer relations platform and connecting with culture to resonate with a broader audience.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode