Building a Cult Brand and Community

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The chapter explores the strategy of creating a cult brand and fostering a strong community around it by using unique identifiers and language. Examples from various industries like music and gaming demonstrate the importance of understanding and respecting the audience. The discussion also delves into the power of utilizing social media as a customer relations platform and connecting with culture to resonate with a broader audience.

Episode 607: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk to Dan Porter ( https://x.com/tfadp ) about selling his app for $200M after just 6 weeks plus stories about Richard Branson, Ari Emmanuel & building cult brands.

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Show Notes:

(0:00) Intro

(1:29) Story behind OMGPop gaming company

(5:23)Creating viral mobile game Draw My Thing (now Draw Something)

(12:02) 25 million users a day, 1 million drawings every 5 seconds

(24:10) Zynga bought the game for $200M 6 weeks after launch

(32:30) The real power of money

(38:32) Working with Richard Branson and Ari Emmanuel

(47:44) Building Overtime (creating a brand that is part of culture)

(52:28) The Travis Scott effect

(1:06:45) Dan's life advice

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Links:

• Overtime - https://overtimeelite.com/

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Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano