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Weight What, the company behind Masters of Scale has swept the board at the 2022 Signal Awards. To celebrate, we're sharing one of those award-winning episodes today from The Vault. It features writer, director, and producer, J.J. Abrams on why making room for Magic isn't just a luxury, it's an essential part of entrepreneurship. You can see the full, lengthy list of awards at WeightWhat.com slash awards.

You can’t predict your next a-ha moment. but you can create favorable circumstances for serendipity to happen – for you, and for your team. No one knows this better than J.J. Abrams, director, producer, screenwriter, and co-founder and co-CEO of Bad Robot Productions, which has been behind some of the most successful TV series and films of the last 20 years, from Lost to Star Trek to the Star Wars sequel trilogy. J.J. explains how creativity and collaboration are things you cultivate, not conjure; and that making room for magic isn’t a luxury, it’s an essential part of entrepreneurship. Building the conditions for discovery emboldens and energizes a team, he shows, helping to accelerate the arrival of the next surprise-and-delight solution.

Read a transcript of this interview at: mastersofscale.com

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