2min chapter

Search News You Can Use - SEO Podcast with Marie Haynes cover image

Dawn Anderson & Marie Discuss Google’s use of AI including BERT, RankBrain, Neural Matching & MUM

Search News You Can Use - SEO Podcast with Marie Haynes

CHAPTER

Is There a Difference Between Link Building and Link Building?

As SEOs, how do we take that information and use it to our advantage? In the past, I think a lot of SEO was like, how can we trick search engines into thinking we're more authoritative. We still recommend, we call it mentioned building rather than link building. If you are literally spreading yourself too thin, you're irrelevant for everything.

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