
Dawn Anderson & Marie Discuss Google’s use of AI including BERT, RankBrain, Neural Matching & MUM
Search News You Can Use - SEO Podcast with Marie Haynes
Is There a Difference Between Link Building and Link Building?
As SEOs, how do we take that information and use it to our advantage? In the past, I think a lot of SEO was like, how can we trick search engines into thinking we're more authoritative. We still recommend, we call it mentioned building rather than link building. If you are literally spreading yourself too thin, you're irrelevant for everything.
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In this special episode of Search News You Can Use, Dr. Marie Haynes speaks with Dawn Anderson about Google’s use of AI in search including BERT, RankBrain, Neural Matching and MUM. A lot has changed in Google’s algorithms. PageRank is still important when it comes to ranking, but as Google advances in language understanding, there is much more to performing well in search than getting good links.
Links mentioned in this episode:
Dawn’s slideshares on Passage Based Indexing and Zipf's law
https://de2.slideshare.net/DawnFitton/passage-indexing-is-likely-more-important-than-you-think
https://de2.slideshare.net/DawnFitton/zipfs-law-zipfian-distribution-in-seo-pubcon-virtual-fall-2020-dawn-anderson
Reach Dawn at Bertey.com or on Twitter
https://bertey.com/
https://twitter.com/dawnieando
This episode corresponds with newsletter episode 222:
https://mariehaynes.com/newsletter/episode-222-light-version/
Past episodes
https://Mariehaynes.com/seo-newsletter/seo-podcast
Contact MHC
https://Mariehaynes.com/contact
Book on Unnatural Links and Manual Action Removal
https://Mariehaynes.com/product/unnatural-links-book
Quality Raters Book
https://Mariehaynes.com/product/quality-raters-guidelines
Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc
Subscribe to the newsletter: https://Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes