Learnings from sending 2M+ cold emails per month with Joel Graber
Outbound Squad
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Marketing Automation Emails
There's a big difference between a marketing email and a sales engagement email. You don't want to be too creative, you just really want to focus on the thing tat they're going home complaining about. A company i worked with that sells an automated welding solution has like a 70% open rate. I love one word subject lines. It's not es saarly creative. It's more like understanding who they are.
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