
Shun the non-believers
Akimbo: A Podcast from Seth Godin
00:00
The Middle Is Not a Good Place to Be
E nailed it, paul. There are two tremes, and the middle is a dangerous place to be. O'm one extreme, and this is happening more and more. Will be devices that order their own parts. Inevitably, we'll find carrs that not only diagnose when they're running low of something, they'll order it, set up their own appointment and get themselves fixed. Why not? Technically it's easy to do. So if you've created this sort of no touch environment, this one click universe, then what you've done is sold people on the idea that there should be no clicks. And that's one direction, make it effortless. The
Transcript
Play full episode