No Rules Rules: Co-CEO Reed Hastings on his new book about Netflix’s Culture
WeAreNetflix
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Quickseter
Aaron: In Quickseter, we were a DVD plus streaming business. It was one service. And this was the idea to separate into two services. While doing that, do a 60% price increase for 20 million families in the middle of a recession in 2011. "In hindsight, it was crazy," Aaron says about his company's decision-making process.
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