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Episode 196: The Affirm Card: Transforming Payment Flexibility with Vishal Kapoor

Product Thinking

CHAPTER

Strategic Alignment in Product Launches for Payment Solutions

This chapter explores the challenges of aligning different departments during a product launch, particularly with payment solutions like Affirm. It emphasizes the need for consistent communication and defines the varying strategies for B2B and B2C marketing to ensure successful delivery and customer engagement.

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