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4min chapter
Episode 196: The Affirm Card: Transforming Payment Flexibility with Vishal Kapoor
Product Thinking
Strategic Alignment in Product Launches for Payment Solutions
This chapter explores the challenges of aligning different departments during a product launch, particularly with payment solutions like Affirm. It emphasizes the need for consistent communication and defines the varying strategies for B2B and B2C marketing to ensure successful delivery and customer engagement.
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