The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Rappi Founder Simón Borrero on Growth vs Profitability, Capital Efficiency, Raising $1.7Bn as a LATAM Company and Why Uber Eats Did More To Help Than To Hurt Rappi

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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The Evolution of Rappi: From Software to On-Demand Delivery

This chapter explores Rappi's transformation from a B2B software firm to a major player in on-demand delivery. It details the initial challenges, unique user acquisition strategies, and the importance of service quality in hyperlocal markets. Additionally, the narrative highlights the positive impact on couriers' lives and the metrics driving Rappi's successful growth.

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