Marketecture: Get Smart. Fast. cover image

Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"

Marketecture: Get Smart. Fast.

CHAPTER

How Reliant Is the Company on Mobile Ad IDs?

Anzu is a company out of the UK that is publicly traded. Their market cap, I think currently is about $10 million total market cap. They're just as dependent on the identity world as really any other SSP type company. One thing about Anzu is you could think of it as a call option against the metaverse.

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