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YC Founder Firesides: Gusto on building for new verticals
Y Combinator Startup Podcast
How to Build for New Articles?
Gusto first started servicing startups. Then they started servicing SMB starting with florists, then accountants,. Now with gusto embedded payroll, developers of their customers who are embedding payroll directly into software. Gusto has scaled to build for many customer segments.
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