Sales Strategy & Enablement by Revenue.io cover image

Measuring Success in RevOps [Special RevOps Podcast Episode]

Sales Strategy & Enablement by Revenue.io

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Is There a Complex Multi-Touch Attribution Model?

There's got to be some KPIs there that matter fundamentally that line to the North Star. If you are not instrumented to measure those things in a funnel, then you can't surpass that in complexity just yet. And I think good operations teams will get agreement from their stakeholders and internally on these are the things that we absolutely care about.

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