How to Sell Spark Plugs on a Webinar

There's generally about four to seven things that you need to know about before you decide to buy a car. What I normally see people doing what their core offer, if they're selling it on a stage or on a webinar at some sort of event on their feet, is they spend 15 minutes on the thing. Crazy, right? Too long. So here's the core offer first and I want to get that done as fast as possible and then I want to put the price in right after that. And nine out of 10 times when I tell somebody to do this, it significantly improves their conversion. Nothing is 100% of course. It is this: Price comes second.