Matt Bertulli (Lomi, Pela Case) Is All About Customer Experience
The Andrew Faris Podcast
00:00
What's Going On?
Self-reported survey data is like famously unreliable. But it probably at least will give you a directional sense and you could probably compare it to some averages. We say it's directionally correct. It's not accurate. Like you're on the field. You might not be near the goal. What we also do is I look at sales growth by zip code. And if I'm not spending any more meaningful amount of money, I'm not doing any campaigns there. Especially if it's growing relative to the one next to it that isn't growing. That is a key measure for me.
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