SaaStr 277: SaaStr CEO Jason Lemkin and Shopify Plus GM Loren Padleford on Revenue, Ecosystems and The Right Time to Go Upmarket
The Official SaaStr Podcast: SaaS | Founders | Investors
The Shift from CIO to CMO: Prioritizing Customer Experience
The chapter discusses the shift in budget allocation from the CIO to the CMO and Chief Digital Officers in companies, highlighting the focus on customer acquisition and the need to prioritize customer experience over traditional IT responsibilities.
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