6min chapter

Scandinavian Product Podcast cover image

#9 Understanding customers using Jobs to Be Done (JTBD) | Bob Moesta, co-creator of the JTBD framework

Scandinavian Product Podcast

CHAPTER

Understanding Customer Insights and Market Dynamics

This chapter explores the significance of customer behaviors and the context behind decisions, highlighting the role of domain experts and real customer stories in driving insights. It also discusses market sizing, emphasizing the importance of recognizing struggling moments within target audiences to uncover genuine market needs and opportunities.

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