The Power of Domain Names

This chapter explores the significance of domain names in the digital landscape, including their historical acquisition by influential figures like Jeff Bezos. It also features an introduction to a newsletter and advertisements for GiveWell and Eight Sleep, showcasing their missions and innovative products.

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Brought to you by AG1 all-in-one nutritional supplement, GiveWell.org charity research and effective giving, Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating.

Andrew Rosener (@andrewrosener) is the founder and CEO of MediaOptions, which has been the #1 domain broker in the world for the last six consecutive years. Since 2008, Andrew has been involved in more than $600 million dollars in domain sales and has played a pivotal role in numerous high-profile domain-name transactions, including X.com to Elon Musk, Zoom.com to Zoom, and Prime.com and Podcast.com to Amazon, as well as thousands of others.

Andrew is an inductee of the Domain Name Hall of Fame; he was named Domain Investor of the Year by TRAFFIC; and he is the creator of the Rosener Equation, a formula for objectively valuing domain names, widely adopted by the industry.

Andrew is also the owner of DomainSherpa.com, the industry’s leading educational podcast.

Please enjoy!

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This episode is also brought to you by GiveWell.org! For over ten years, GiveWell.org has helped donors find the charities and projects that save and improve lives most per dollar. GiveWell spends over 30,000 hours each year researching charitable organizations and only recommends a few of the highest-impact, evidence-backed charities they’ve found. In total, more than 100,000 people have used GiveWell to donate as effectively as possible.

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[00:00] Start

[07:06] Who is Charlie Tuna, and what are his tenets?

[30:11] Presidential ham and the value of owning coveted domains.

[34:35] Tess Diaz enters the picture.

[39:25] A domain industry overview.

[43:14] Domain investors vs. domain squatters.

[46:21] Getting a late start in the game.

[50:16] Brokering the sale of pizza.net.

[56:50] Why relocate to Panama in the midst of building a business that needed to make $250 per day?

[1:00:40] Leasing vs. buying a domain as a startup.

[1:10:36] Leasing vs. selling a domain as a holder.

[1:13:42] How important is securing your brand as a .com?