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Brett White | Executive Chair of Cushman & Wakefield

Leading Voices in Real Estate

CHAPTER

The Benefits of Having a Large Platform in Your Business

Cushman and Wakefield has to make a compelling case for the synergy of being around other business lines. It's also, if you think about the competition, meaning your people can go to either shop as you said, we trade, but you trade with them too. And it's a different feel to be in a more unified solo market kind of business than it is to have to be unless you're seeing the benefit of the large platform.

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