The Power of Variable Rewards

As soon as we experience the slightest dip in motivation, we begin seeking a new strategy. Machiavelli noted that men desire novelty to such an extent that those who are doing well wish for a change as much as those who aredoing badly. The only way to become excellent is to be endlessly fascinated by doing the same thing over and over again. You have to fall in love with boredom. As habits become routine, they become less interesting and less satisfying. Anyone can work when they feel motivated but it's the ability to keep going that makes the difference between a professional and an amateur.