How to Improve the Sales Function During Integration
M&A Science
00:00
What Are the Key Rolls to Develop in Sales?
When building out a sales organization, what's your sales play book? How do we operationalize this so that we can really execute? We don't have to bring in brain makers. We can bring in really talented people, but we want everybody to operate consistently. When you're ready to take those funds and really scale the business, it's when you've had some successful implementations. Oftentimes that's where at a percentage of the funds can go into actually building out the sales organization.
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