9min chapter

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Rapid Response: Under Armour’s pivot to growth, w/CEO Stephanie Linnartz

Masters of Scale

CHAPTER

Strategic Insights in Business and Loyalty

This chapter explores the business philosophies of Chris Renner and Under Armour's CEO, emphasizing the challenges and adaptations necessary for growth in competitive markets. It highlights the importance of product segmentation, exceptional customer service, and emotional connections in both retail and hospitality sectors. Additionally, the discussion delves into loyalty programs and their strategic evolution, showcasing how insights from the hospitality industry can enhance customer engagement in sports apparel.

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