4min chapter

Marketing Against The Grain cover image

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135)

Marketing Against The Grain

CHAPTER

The Creative Framework: A Framework for Creativity in an AI World

Patrick: I was watching a bunch of TED talks on creativity and creativity in an AI world. And one of the things that someone said is like, there's a really clear framework for creativity. How do you think about that framework? Keira: The thing that's missing is some sort of feedback loop because when I think about taste and where this kind of came from, I believe that a lot of the AI stuff and really like, let's not even put AI into it.

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