Jobs to be Done, Part 2 | Alan Klement, Author of When Coffee and Kale Compete
Dreams with Deadlines
00:00
How to Disrupt Goals to Drive Product Adoption
The book we're working on right now and I, you know, aiming for it to be super short as possible. It's going to be a whole lot of mini chapters or it's basically like that some diagram of how needs work. Here is the process of a consumer going from being happy with what they're using all the possible steps they may go through that lead to product adoption. Now, this has been really, really great. I think we have a lot that we've covered. Yeah, I'm excited about your book.
Transcript
Play full episode
