I look for people who really do care about making a change that's how I Employ people they need. You find them or they go to you? I? Poached a lot of the guys. I know who they are in the town some of them quit beating Because this struggle they come to come make it In the industry some of them worked at the gyms I worked out some of them were friends who are trained with and I knew that They would be good, but they just didn't get the clients.
George Armstrong is a British bodybuilder and the founder of Physique Academy, a personal training platform dedicated to helping men achieve their best selves. The Armstrong Athlete has been recognised as one of the most “comprehensive” programs on the market, owing to its personalised 1-2-1 approach to training and nutrition. Following the loss of his younger brother, George has made it his mission to emphasise the importance of mental health and has added in-house specialists to provide therapy and support to all clients. In this episode, George shares industry secrets into building a successful coaching business, talks about the importance of mental health and opens up about the obstacles hurdled throughout his journey to entrepreneurship.
» Topics «
Personal training
Diet & nutrition
Bodybuilding & athletics
Loss & grief
Travelling & living abroad
Building a business
Expanding your network
Motivation & dedication
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