The Art of Selling Online Courses cover image

Meet the Man Making Millions Teaching Spanish (Timothy Moser interview)

The Art of Selling Online Courses

CHAPTER

Balancing Product Quality and Marketing Success

This chapter highlights the challenges course creators encounter, especially the misstep of focusing too much on product development while neglecting marketing strategies. It emphasizes the need for a balance between product quality and marketing effectiveness to enhance student retention and competitive positioning in the language learning market.

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