In this episode, it's about that idea that a custer has a problem. That the reason people are going to our web sides, buying our products, knocking on our doors is because they're trying to resolve some kind of problem. And so if we can speak about those problems in marketing, collateral and and if our brand promises to resolve both external issues as well as internal ones, i'm sure you'll find them very effective. We were wewre really early in that, and a lot of that code lives on.
Donald Miller sits down with Mike McHargue, aka "Science Mike," to discuss what's really going on in your customers' brains when they come to your website. It's a fun and accessible look at the neuroscience of sales and marketing. When you understand how the human brain is wired, you can create irresistible marketing that taps into your customers' most powerful, predictable instincts.
Visit http://buildingastorybrand.com/2 to get an unedited version of the interview with Science Mike, along with a video of Don's website critique.